Forever Now Festival 2025

On 22 June 2025, the legendary National Bowl in Milton Keynes will play host to Forever Now, a brand-new one-day festival dedicated to alternative music and culture. This highly anticipated event promises an unforgettable celebration of the darker, more creative side of music, bringing together fans of new wave, post-punk, psychedelia, and alternative rock.

Forever Now will feature a stellar lineup of iconic artists who helped define the alternative music scene. Headliners include Kraftwerk, Billy Idol, The The, Death Cult, The Damned, Johnny Marr, The Psychedelic Furs, and The Jesus & Mary Chain. Together, these pioneers will create an unmissable event for fans of alternative music, fashion, and literature.

More Than a Music Festival
Forever Now is more than just a festival—it is a celebration of the creative counterculture that emerged in the late 1970s and early 1980s. This event will pay homage to the distinctive style, attitude, and innovation that shaped a generation, offering attendees a chance to immerse themselves in a day of music, nostalgia, and discovery.

From the gothic elegance of post-punk fashion to the unconventional spirit of alternative rock, Forever Now invites fans to come together and celebrate a movement that continues to influence modern culture. This is an opportunity for both lifelong fans and newcomers to connect, explore, and enjoy the enduring legacy of alternative music.

The UK Sister Festival to Cruel World
Forever Now is the UK counterpart to the critically acclaimed Cruel World festival, produced by Goldenvoice in Pasadena, California. Now in its fourth year, Cruel World has become a cornerstone event for fans of alternative music. Forever Now will bring the same energy and creativity to British audiences, establishing itself as a must-attend festival in the UK music calendar.

A Tribute to Alternative Culture
This festival will delve into the dark underbelly of creativity, celebrating the cultural phenomenon of the late 1970s and early 1980s—a time when magazines like NME, Sounds, and Melody Maker shaped musical tastes and helped define an era.

With its unique lineup and immersive atmosphere, Forever Now promises to deliver an experience that blends the past with the present, inspiring new audiences while honouring the legacy of alternative music.

For music lovers and cultural enthusiasts alike, Forever Now offers a chance to celebrate the enduring spirit of alternative culture. Step into a world where nostalgia meets innovation, and where Forever truly begins Now.