Lux Afrique Polo Day

Immerse yourself in luxury at the Lux Afrique Polo Day. Join us for an exclusive event where the excitement of polo meets the elegance of African culture. Enjoy thrilling matches, exquisite fashion, and gourmet cuisine, all set against stunning landscapes. Connect with influential individuals and celebrate the fusion of sport and opulence. Discover a world where luxury knows no limits – the Lux Afrique Polo Day.

Origins and Vision
Founded by Alexander Amosu, an entrepreneur renowned for his work in luxury goods, Lux Afrique Polo Day was established to bridge the gap between Africa and the world of luxury. The festival aims to challenge stereotypes and provide a platform for African excellence, bringing together a diverse audience from around the globe. Amosu envisioned a day where the elegance of polo could meet the rich cultural tapestry of Africa, promoting not only the sport but also African business and creativity on an international stage.

The Festival
Held annually at the prestigious Ham Polo Club in Richmond, London, the 7th Annual Lux Afrique Polo Day, in association with the Cabida Group, will take place on Saturday, 26 July 2025, from 11:00 to 21:00 BST. The festival features a thrilling polo match, luxury brand showcases, and a plethora of African-inspired activities.

Polo: Dive into the rich heritage of African polo, a sport that beautifully fuses tradition with elegance. At the heart of the festival is the polo match, where skilled players, often including African and international stars, compete in a high-stakes game. The sport, synonymous with sophistication, sets the tone for the day's festivities.

Fashion: Immerse yourself in the world of African fashion, where traditional craftsmanship meets contemporary sartorial elegance. Attendees don their finest attire, often blending African fabrics and designs with modern fashion. Designers from across Africa showcase their collections, promoting the continent's burgeoning fashion industry. This fusion of traditional and modern styles highlights the creativity and diversity of African designers.

Food: Indulge in a culinary journey that embraces the diverse tastes of Africa. The festival features a curated selection of authentic African dishes, providing a sensory feast that celebrates African culture in all its forms.

Live Performances: Prepare to be enchanted by an unforgettable experience as we bring you surprise live performers at our polo event. These performances add a dynamic and vibrant element to the festival, ensuring that entertainment is at the heart of the celebration.

Impact and Legacy
Lux Afrique Polo Day has grown in prominence and influence, becoming a significant event in the luxury calendar. Its impact extends beyond a single day of celebration, contributing to the broader narrative of African excellence and potential. By providing a glamorous platform for African businesses and talent, the festival helps to shift perceptions and foster new opportunities for collaboration and investment.

Moreover, the festival has philanthropic undertones, often supporting charitable causes related to Africa. This commitment to giving back ensures that Lux Afrique Polo Day is not only a celebration of luxury but also a force for positive change.

Lux Afrique Polo Day is more than just a social event; it is a festival of African pride and a testament to the continent's growing influence in the luxury market. Through a blend of sport, fashion, and culture, it offers a unique and compelling experience that celebrates the best of Africa. As it continues to evolve, Lux Afrique Polo Day will undoubtedly remain a beacon of elegance and a symbol of Africa's dynamic spirit on the global stage.